A male father figure with two young children, a girl and a boy. In a brightly lit setting

    Identifying individual needs and joining up services

    We have a responsibility to understand and address our customers’ needs respectfully and effectively. This includes identifying vulnerabilities across the communities we serve.

    Despite efforts to raise awareness of the Priority Services Register (PSR), many eligible customers remain unregistered. To close this gap, we engage with hundreds of thousands of customers annually, promoting PSR benefits through trusted partners and our workforce.

    We collaborate with organisations such as Age UK, Carents, Big C, and Alzheimer’s Society to reach specific groups under the PSR needs codes. These partners use tailored language and communication methods to ensure vital messaging reaches those who need it most.

    £13.75m

    spent on supporting customers in vulnerable situations during RIIO-2

    £45.31

    net social return on investment for every £1 invested in RIIO-2

    4.69m

    PSR conversations held in RIIO-2

    We have a responsibility to ensure that the needs of our customers are understood and acted upon in a respectful and relevant way. We must find effective ways to identify our customers’ needs and understand the many situations that can lead to vulnerability across the communities we serve.

    In RIIO-2 we will:

    • Have direct conversations with over four millionof our customers to inform them of the Priority Services Register, which will ensure that they are provided with tailored services to meet their needs.

      We held over 4.69m direct PSR conversations in RIIO-2, exceeding our target by 691,259. A further 9.9m customers were reached through multi-channel campaigns.

    • Form over 80 strategic programme and project partnerships that will help to extend our reach and positive social impact.

    We’ve worked with 192 partners who are skilled at reaching key priority groups and sharing PSR messages in ways that are accessible and relevant to their audiences.

    • Obtain and maintain the British Standard BS ISO 22458:2022 – Consumer Vulnerability. Maintained with no minor or major non-conformances.

    We maintained the standard with no minor or major non-conformances. Our BS ISO 22458 standard holds us accountable to ensure we’re delivering positive outcomes and an inclusive service for customers living in vulnerable situations.

    We have a responsibility to ensure that the needs of our customers are understood and acted upon in a respectful and relevant way. We must find effective ways to identify our customers needs and understand the many situations that can lead to vulnerability across the communities we serve. 

    *Figures correct as of 31 March 2026

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